Peggy Dean

CEO - The Pigeon Letters

As an advocate for how creativity coincides with mental health, I provide accessible resources for anyone with a passion to create. I want to empower people to pride themselves on what they can learn to create with their hands.

What inspired you to start your business?

I love learning and I love sharing. I've always been creative and feel there's nothing more powerful than surrounding oneself with people who share the same passion. This naturally led to teaching.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

When overwhelm sets in, start noting mundane/busy tasks that feel like time suckers. Oftentimes, these tasks can be passed on. As soon as I hired an assistant and began delegating those tedious tasks, my workflow became much more manageable.

What hobbies, causes, or activities are you passionate about aside from your work?

I love animals more than anything in the world. I think we have a huge responsibility to ensure their wellbeing. I also want to hug every single animal. I also love traveling with my wife, casual cycling and watching a good show (who doesn't?).

Image Credit: Headshot only: Lauryn Kay Photography,, @laurynkayphotography