Illiah Vilet

CREATIVE DIRECTOR // OWNER, C&V CREATIVE

You need a brand that elevates your business, attracts dream clients, and unlocks new opportunities for business growth.I’m Illiah, and I’m here to help driven, forward-thinking CEOs like you bring the vision for your brand to life.

What inspired you to start your business?

After my divorce, I tried a few other professions to decide if a pivot was right for me. After experiencing the ups and downs of entrepreneurship, it felt much easier to work 9-5 with benefits and a regular paycheck... To leave work at work and relinquish the stresses of selling, etc..

At a happy hour, I discovered my calling talking with a group of teachers I worked with, listening and solving their challenges.

My mission is to amplify the voices of women everywhere, and design is my vehicle for this. Since that moment almost 2 years ago, I've rededicated myself solely to business, improving my skills, and committing to success.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

I've struggled with learning the business skillsrequired of a business leader. Changing my mindset, my focus, and prioritizing my time all contributed to my success, and I learned this from peers and mentors at in-person retreats. Connection has changed everything, and these live events fostered my most valued relationships. I hope to create this for the designers in my membership program, too.

What hobbies, causes, or activities are you passionate about aside from your work?

I dedicate my free time to my two muses, whom C&V is named for. C joined swim team and V loves to dance. I want to expose them to art, culture and help them find what will bring them joy now as children and in the future as women.