When my son was in the NICU, I quickly realized how may important details needed to be tracked, ALL THE TIME: feeds, diaper changes, sleep schedule, naps, and more. As a lover of pen and paper, I created The Everyday Mother, which is a daily log book for tracking all of your child's necessities, in a beautiful, easy way.
What inspired you to start your business?
My son was born prematurely, at 26 weeks, when I developed HELLP Syndrome, a rare, potentially fatal pregnancy complication. While he was in the NICU, I needed to keep meticulous notes on my pumping. I wanted something tangible - pen and paper - to use for my records, but couldn't find anything that fit the bill, so I created The Everyday Mother.
What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?
Use your network! My very first edition of The Everyday Mother was based off of a series of mass emails. I emailed every friend, colleague, acquaintance, past client, etc., and asked if they could somehow support my business: by purchasing a book, sharing about it on social media, telling friends about it, or following online. I openly shared my original goal of selling 50 books by a specific date. And you know what? People were AMAZING! We sold more than four times that amount! And the income helped me launch the business without debt.
What hobbies, causes, or activities are you passionate about aside from your work?
I'm passionate about mental health awareness. I love to design and create art. Home design is my biggest hobby - decorating, designing, and creating the best home for my family.