Auden & Company is a creative studio specializing in the areas of branding, creative strategy,& content creation. We partner with small business dreamers, entrepreneurial visionaries, & lifestyle risk takers; we work hand in hand with our clients to create a brand that they can be proud of & their customers can trust!
What inspired you to start your business?
I fell in love with the notion of branding when I had started a fashion blog as a hobby in college. I loved that real people had created an audience and business that was authentic and reachable through branding. Fast forward a few years, I was seeing a void in branding studios in my area, they rarely catered to the actual definition of a small business. Which led to many small businesses with great products not being able to invest in proper branding that would help them stand out in their industry.
I was inspired to provide branding services for the underdog, for the true definition of a small business. Great Quality Branding for Great Small Businesses. I haven't stopped yet!
What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?
I also say that just as any new skill you want to learn you will make mistakes. Starting and running a business is new to you, so allow yourself to make mistakes. While you are allowing yourself to grow and learn, you also need to remember to always set time aside to reflect on your actions so that you can adjust according to what your business needs.
I struggled with my pricing, I was severely undercharging for our services but doing so much work. I learned to trust that with pricing that was more reflective of what I was offering and the work I was putting in that the right clients (my dream clients) would come. Another thing I struggled with for a little while was my process for onboarding and maintaining healthy client communications during our design process. Through reflection, I began to research solutions. Once I landed on a solution that worked for my business, I felt relieved and my clients were also happy.
What hobbies, causes, or activities are you passionate about aside from your work?
I am passionate about foster care. Being a ward of the state until the age of 11 is a reminder of how great second chances are. It is rare to get adopted at 11 and even rarer to get adopted with your siblings. What I am doing now with my small business is a constant reminder that a dodge a few statistics.
I am also passionate about women entrepreneurship and supporting fellow woman-owned businesses. We have come a long way and we are leading in the world entrepreneurship and it is pretty awesome.
Lastly, I am passionate about showcasing, people of color in a positive light, that’s why I started Creatively Stocked, as tock image resource for people of color. In today's climate, I do believe that this is of utter importance.