Veronica Cámara


AVO is a content strategy agency. We help brands plan and create human-centered content for interfaces, then streamline their content operations for long term success.

What inspired you to start your business?

The short version is: time is all we have, and I wanted to make sure I was using it wisely.

My last 9-5 job was at Fortune 500 financial, and it was the perfect job on paper. I had a supportive manager, a great team — but I always felt out of place. I had too many ideas and often wound up bored; I was too passionate and opinionated for office politics;and I hated the lack of autonomy I had over my own environment and schedule.

When it became clear that my grandmother had limited time with us left, and my ability to go see her was tethered to time-off requests, that was enough. I became fully committed to building a business that gave me the freedom to control my own time, income, and location.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

Make time to learn, practice, and hone your sales skills. In the first few years of your business, you have to think like a sales team of one.It’s not something that camenaturally to me, but once I made a realeffort to figure out sales, my business changed immensely.

If you’re not a natural sales person, that’s fine! It’s a skill you can learn, just like anything else.

What hobbies, causes, or activities are you passionate about aside from your work?

Living on the Riviera Maya of Mexico, one of the most beautiful places in the world, I’m pretty spoiled when it comes to hobbies. I love swimming in our nearby cenotes,walking the beach, doing yoga,or just watching the sunset over the sea.

Image Credit: Photos are by Drew Hailey at