What inspired you to start your business?
I studied Computer Engineering in undergrad, but always had creative projects, from producing dance shows, to planning campus and family events and more. After college, I started by IT career, but for the next year had productions to prepare for as I was part of a pageant, then after winning, started planning a scholarship ball. Once that ball was over, I had a minor early-life crisis since I had no other creative projects to work on. After some soul searching, prayer and advice from older professionals, I had the courage to pursue event planning and enrolled at NYU's event management program. I had so much joy while in those classes, and decided to launch my business a few months before completing my certification. It was meant to be and I was already doing it but never knew it!
What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?
I would say that consistency is key, and more important than a big bang approach. Buying a $10,000 website is not bad if you have the cash, but there is no guarantee that this alone will bring you clients, or that the website will serve you in the long run as your services morph and mature. Instead, spread your $10,000 marketing budget and try different things and be consistent. Try a showit or Squarespace website. Post multiple times a week instead of dumping 10+ posts every 2 months. Blog every now and then. Try a few ads. Invest in a CRM (Honeybook is amazing!) Invest in an email marketing platform. And attend as many webinars and workshops as you can! As you learn, you'll determine the best way to market yourself and what your strengths are. And also be patient - good things take time.
What hobbies, causes, or activities are you passionate about aside from your work?
I am a young adult minister at my church Ignite JHDC, and am really passionate about helping young professionals discover themselves and develop a genuine relationship with God. I also absolutely love hiking, beach time and a good girls' night. I work hard to make time for each of these each year