Carly Jurach


I’m an adventurer, a collector of laughter and sunny days. I’m in love with chasing sunsets and making people beautiful in their own skin, finding new places to explore and friends to make. I believe that every single body is beautiful and I’m on a mission to make every person I meet fall in love with themselves.

If you could tell your younger self something you’ve learned along the way, what would you say?

Be true to yourself. Ignore the hate that people direct toward your body just because it’s different from theirs... I know it’s hard to do that. Your positivity and self love will set you apart, and the same people who taunted you will reach out to you to ask for your help in loving themselves. Invest. Invest in yourself, invest in your relationships, invest into the avenues that thrill you. A degree is not everything, but the fiercely strong relationships you develop and invest in will be incredibly beneficial. Travel more. Every country you see will open your eyes wider to the world and the incredible humans that are different from you. Learn from them. Learn about their cultures, their traditions. Breathe in the air of new places with no prejudices, only an affinity for new encounters. Don’t try and fit into social norms. You are NOT normal, do not try and pretend to be. Be loud. Laugh hard. Wear the things you love, start wearing red lipstick sooner- it will change your life. Don’t make decisions based on others, you have to grow from making hard choices. Do the hard things, and make the hard decisions that will benefit YOU, your work and your future. But again, be true to yourself. You are the only person like you... embrace it.

What is the most unique or special place you’ve worked/done a shoot?

I recently did a shoot in the Black Rock Desert (known for Burning Man) with an amazing couple. The desert landscape is truly awe inspiring- shimmering mirages across the vast lakebed, windstorms full of dust hundreds of feet high, sparse vegetation, only to be dotted with natural hot springs and some of nature’s best formations. It was one of the most beautiful and surreal places I’ve ever done a shoot, and I will be returning again and again in the future.

What inspired you to become an image maker?

My great-great-grandfather, whom I’ve never met. He was a photographer in Lake Tahoe, California from 1935 through the early 70’s. His work- showcasing my family growing up in the the area that I was born and raised, also shows how our home has changed over the years. His images are included in many historic records of Tahoe, shown in museums and books and have always pulled me towards capturing moments that will soon become history. At the age of 11 I was gifted a camera from my dad, and at 12 I was able to go through my great-great-grandfather’s archives- over 16,000 negatives now owned by the State of California. From the moment I touched those negatives- seeing my great grandmother as a teenager with her brothers, showing my grandmother in her pincurls and bikinis in high school, my grandparents wedding, showing the building that is now my office (and was his) and living through the the meticulous way he labeled his negatives... I knew that I wanted to create images that left a legacy, that were seen almost 100 years later and cherished by great-great-grandchildren.