Cassie Valente

OWNER/PHOTOGRAPHER - CASSIE VALENTE PHOTOGRAPHY

I'm a hybrid film + digital wedding photographer based in San Francisco, CA. I chase light and love for a living.

What inspired you to start your business?

I'm both an avid reader and storyteller at heart. I'm fascinated by the human story, and the parts of the story that are shared among all weddings, regardless of background, tradition, or age. I love combining these shared, emotional qualities with the unique details of each couple's story and capturing these moments in a way that's totally timeless. My greatest goal is that by providing my couples with these picture memories, they will continue to look into their own story of love and life, over and over again, for many years to come.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

One of my greatest daily struggles is prioritizing my time. It's so ironic - I started pursuing photography on the side while working a corporate job for several years, and I always naively thought I'd get to the bottom of my constantly-expanding to do list once I went full-time with photography. Ha!

The wonderful thing about being human is our ability to adapt and respond. The best advice I could share is to have a list of top priority goals each year. Almost like an elevator pitch, these goals should stay with you, perhaps even written out somewhere you can see them every day. Whenever I find myself struggling with my day-to-day tasks, I turn back to my goals and review them, and ask myself, "What can I accomplish TODAY that will get me closer to achieving these goals?"

What hobbies, causes, or activities are you passionate about aside from your work?

I'm passionate about uplifting others in the creative industry. On the side, I help run an organization called Amber Collective that focuses on creating community amongst Asian American women creatives in the San Francisco Bay Area.

Image Credit: Cassie Valente, www.cassievalente.com, @cassievalentephoto