Elizabeth Austin-Davis

OWNER / LEAD PHOTOGRAPHER - ELIZABETH AUSTIN PHOTOGRAPHY

Im Elizabeth, I shoot couples on Film, I focus my business on underrepresented communities and to shoot with in a luxury way!

What inspired you to start your business?

I wanted to show love! I think it's beautiful and I'm a firm believer that if more people would see others in love we wouldn't be so hateful to each other.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

I would tell them to focus on understanding their ideal client and understanding their cost of doing business especially if they are trying to shoot film.I struggled with understanding my cost of doing business and charging my client the correct price. In the beginning, I undercut myself just to shoot weddings. After my first season, I learned how to rise my prices little by little and get to my goal. I also learned that there are two different types of shopper and I had to pick which one I wanted to market to. I went from a volume-based business to a boutique style business. Its been working very well for me since I rebranded.

What hobbies, causes, or activities are you passionate about aside from your work?

Being a film photographer sometime I am the only person of color in the room in these different spaces within the "fine art" community. I have had negative experiences when it comes to my hair in these public settings. It seems like such a trivial thing but a real issue for black women. I'm turning my negative into positive! Currently, I am working on my passion project called the black hair experience. Once times women of color are dehumanized because of our hair. I want to share our stories and journey with our hair through my photography! I have already interviewed 50 women and my goal is 1000!

Image Credit: Headshot: Jophoto