What inspired you to start your business?
I was so tired of slamming my head against the corporate glass ceiling. When I was laid off from my last corporate job in 2017, I said, "That's it. That is the LAST time I will let someone else determine my value and tell me how far I can climb." I want to inspire other women with my story. I love to figure out how things work, then share the steps to success with others so that they can have an easier time on the path. I guess I've turned myself into a sherpa for all the other women disillusioned with Corporate America to follow. I want to show them that there is a way out, a way to gain financial freedom without a 9-to-5. I share my marketing strategies to help them develop profitable online businesses to give them that cushion when they decide to finally take the leap into entrepreneurship full-time.
What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?
The only difference between someone who is living their dream and someone who isn't: the successful person never quit. The first couple years as an entrepreneur are SO HARD, mentally, spiritually, and financially. The imposter syndrome is crippling, and you think about giving up 1000 times a day. 99% of people will not have the perseverance and strength of purpose to see their dreams through. They will eventually go back to what is easier or more comfortable. But it is exactly when you push yourself out of that comfort zone, when you lean into the fear and uncertainty, that true magic happens. My business truly started gaining momentum when I finally made the decision that NO MATTER WHAT, I would do whatever it took to make my dreams come true. I gave up wondering about the "when" and the "how," and just focused on taking small daily actions. Don't give up!
What hobbies, causes, or activities are you passionate about aside from your work?
I love animal rescue organizations, and am personally involved with The Animal Pad, an incredible 501c(3) based here in San Diego. We do monthly trips to a shelter down in Ensenada, Mexico, to play, bathe, and feed the homeless dogs, then we get to bring a few dozen of them back to the States for fostering and adoption. It is amazing!
I also love anything to do with empowering women, especially from a young age. I'm currently in talks with a school here in town to come in and mentor some at-risk teens. I think that showing hopeless girls that there are so many awesome opportunities available to them would be so fulfilling!