Latrice Claiborne

CEO / Systems & Operations Strategist - Trinity Business Solutions

As a Systems & Operations Strategist, I’ve helped hundreds of amazing entrepreneurs totally transform their business back-end from “blah” to “all systems go”!I specialize in making back-end business systems and processes seamless for small business owners!

What inspired you to start your business?

I'm a giver by nature. I love helping others and seeing them win. Business Development and Marketing was the industry I was already professionally working in. I wanted to directly assist business owners in growing their businesses while also working for myself and having the freedom that entrepreneurship brings.

Having my second child gave me the push I needed to take the leap of faith and start my business.

What is something you would say to someone who is struggling in their first few years of business? Is there something you struggled with and learned from in those first few years?

DO NOT QUIT! I was not an overnight success in my business. I had no guidance or direction when I first started out. I had no strategy in place. I was literally just trying to make ends meet and throwing things against the wall to see what sticks.

FOCUS. Build a strategy. If not, you're running no where fast.

If I could have changed one thing, I would have hired a coach/mentor starting out. I depended on myself WAY too much and had no one to give me direction.

I look back now and I'm so glad I didn't give up when I wanted to.

What hobbies, causes, or activities are you passionate about aside from your work?

I LOVE KIDS! I volunteer in my churches youth groups. I often have more kids with me than just my own. My long term goal is to open up community resource center for youth.

Singing is my passion. I sing in my church and have been a part of various groups over the years. Music brings me so much joy!

I am the VP of my region African American Chamber of Commerce.

My husband and I have a wedding photography business together. We love what we do! I absolutely love working with him.

Image Credit: M Harris Studios,, ALSO TLC Images, LLC,,