Amanda Sukkert

CEO / OWNER - THE BOOBIE BOX

My name is Amanda, and I'm the owner of The Boobie Box, a Certified Lactation Counselor, Learning & Development Consultant, wife, and mother to two sweet girls, three rescue dogs, and two guinea pigs. My passions include assisting new mothers and their babies, reading, cooking and crocheting. My dream is to one day be able to leave my full-time job to focus 100% of my time on The Boobie Box, so I can make an even bigger impact in the lives of new mothers who are breastfeeding.

What hobbies, causes, or activities are you passionate about aside from your work?

I'm passionate about Learning & Development - I love being able to assist others by consulting to their need, and finding a solution that works for them. I'm also passionate about the protection of women's rights - especially reproductive health, and support for new mothers. I feel that we have a lot of work to do in this space, in our country, to get to a place where we are truly supporting new mothers and their infants. By not doing so, we are opening our next generation up to increased rates of obesity, childhood cancer, ovarian and cervical cancer in their mothers, and lower IQs. The WHO indicates that women should breastfeed their children until at least 2 years of age, as long as it continues to be a beneficial relationship for the mother and the nursling - but, in America, in most cases, we don't allow mother's paid leave past 6 weeks - and in some cases, they are provided no paid leave at all. This has far reaching impacts to our healthcare system as well as employers, that most people aren't aware of.

Additionally, I think it's so very important to make sure that expectant moms are provided the education and support that they need to successfully breastfeed - and that support should be carried through at least the first month of birth. 73% of American women indicate that they want to breastfeed - but the vast majority of them will have begun supplementing with formula before their babies are 6 weeks old. I truly believe this is the result of lack of support, and research on low breastfeeding rates agrees. Breastfeeding doesn't come ""naturally"" to most women - it's a learned behavior - and if they aren't exposed to other breastfeeding women prior to having their own child, often times, their only true learning experience is their own.

What’s something you do at your business that’s "weird" and not commonly done?

I don't know that it's "weird" - but I refuse to outsource email responses. I want to always be the person who gets to intimately get to know my customers. I want each mom to feel "seen" and supported if she reaches out to us; and I want to be that person who makes her feel that way. It's one of my favorite parts of running this company - having a front row seat to helping a mother through whatever it is she needs assistance with at the time... and often times, long after they've stopped breastfeeding, they'll still send us pictures of their #BoobieBabies! I love that.

What inspired you to start your business?

My two beautiful girls, Charlotte and Addison. Addison was my first; I wanted to breastfeed her, and I did - but I quit shortly after returning to work at 6 weeks post-birth ... it was just too overwhelming trying to keep my supply up, and I was always worried I wasn't making enough milk for her.

Charlotte came a few years later - and I wanted to breastfeed her as well. She ended up with colic, and formula made it even worse... so it forced her and I (and my husband and older daughter), to roll up our sleeves, and embrace breastfeeding in a way that I never would have otherwise. Those late nights of colic cries were when I was inspired to make sure any mom out there who happened to be struggling like I was, didn't have to feel alone - that I could find a way to send just a little bit of love and support to her.

The Boobie Box launched in May of 2015, and sweet Charlotte's colic ended shortly thereafter. She is still breastfeeding, albeit far less, at 2.5 years old, today, and she continues to be the source of my inspiration, along with the continuous support of my husband, and knowing that I’m teaching my older daughter something so incredibly valuable should she have children of her own one day.