Marva Goss


Marva is a brand strategist and sales coach to coaches and creatives that need help explaining the impact of their service, so they can easily book more of the right clients. Marva is an Air Force veteran and military spouse that loves helping small business owners find their voice and own their unique

What hobbies, causes, or activities are you passionate about aside from your work?

I'm a bookworm. I had a solo weekend away recently... and spent most of my time the first day at Barnes and Noble.

I recently started dabbling in hand-lettering and calligraphy, and have fallen in love. It's been a great way for me to unwind and express the creative within me.

I'm passionate about veterans affairs, and helping prior service members transition from military life to the civilian world. The transition was/still is a little challenging for me sometimes. I'm use to structure, discipline, and lots of rules. There isn't much of either outside the military so I'm still working on being more flexible.

What’s something you do at your business that’s "weird" and not commonly done?

I like to ask deep personal questions. Being a former life coach and counselor means I like to get down to the nitty gritty of the REAL why behind their business. Not just why they started, but also why they keep going. Entrepreneurship can be rocky and a huge personal development experience - so I like to know what keeps them chugging along. That grit is something people often overlook as a positive character trait.

What inspired you to start your business?

I had a very comfortable position within the federal government, but I hated it. I received lots of bonuses and so many awards some of my counterparts couldn't stand me. I was pretty decent at my job but I didn't get to help people the way I really wanted to. Most of my days were spent in color-coded Excel sheets (nothing wrong with Excel) coordinating events/trainings, special dates, logistics, etc.

I wanted more time and freedom but I also wanted to make a difference in the lives and businesses of others. I knew that required me taking a leap. I started my business as a side hustle and took the leap to full-time during the summer of 2017. It's been an interesting ride!