Myrna is Co-Founder and CEO of Mezzohead Media and the mastermind behind Newlybride.com - the first rich content marketing tool and search engine network for brides and wedding professionals. With over 14 years of professional experience, she is an SEO powerhouse and a digital analyst who has built her career in the luxury bridal industry. Her natural ability to clarify the blurred lines between technology application and spontaneous creativity is what makes her one of the most insightful digital marketing strategists today.
What hobbies, causes, or activities are you passionate about aside from your work?
The reason why we named our business, ""Mezzohead"" is because we are middle-brained and have the ability to think from both the right and left hemispheres of our brain (equal parts logic and creative.) That being said, I am a multi-passionate entrepreneur with a lot of loves.
I have always been an advocate for sports, health, and wellness. So when I was in my 20’s, I got certified in group fitness and was hooked! I taught everything from circuit training, to step aerobics, to Mommy and Me boot camp. I even got a job at one of the most prestigious gyms in my area where I had the honor of having Olympic athletes like Dominique Dawes take my classes! What I loved most about teaching group fitness classes was being able to uplift class participants for that one hour. People would come into the class tired, stressed, and unhappy. But by the end of class, everyone seemed to leave with a totally different attitude. Although I no longer teach classes, I still enjoy group fitness and take several classes a week.
What’s something you do at your business that’s "weird" and not commonly done?
This question totally has me stumped. Is it weird that I happen to spend A LOT of time around my husband? I know most of my friends and colleagues think that this is not common (and maybe a little weird.)
Something else that is not commonly done for a person who is a techie is writing things down. Yes, I love my electronic devices and apps, but I LOVE writing my task list on a pad of paper. There is something about getting to physically cross things off of a list. I could never go paperless.
What inspired you to start your business?
Although I have always been around entrepreneurs, it wasn't until I was laid off from my stable (or so I thought stable,) well-paying Senior Project Management position, that I was inspired to start my own business. It was scary, but seeing influential people in my life succeed like my step-father who had his own medical practice and my godmother who built a successful catering business, it gave me the confidence to take the steps towards entrepreneurship. Natalie's post today on IG describes it perfectly - the path to success is a messy middle. And I am so glad that I made the choice.