Sarajane Case


I am a business coach, writer and speaker focused on helping entrepreneurs to get their work out into the world with integrity and ease.

What hobbies, causes, or activities are you passionate about aside from your work?

I am an avid journaler, coffee enthusiast, traveler and I'm learning to be a better wife and stepmother every single day. I'm passionate about racial equality and was honored to do a podcast series on women of color earlier this year to discuss ways in which white allies can better serve WOC in our communities. I'm a deep nerd for the enneagram and want everyone to know themselves better. I truly believe that the world is changed through self-compassion that we learn to share with those around us.

What’s something you do at your business that’s "weird" and not commonly done?

I think doing things that aren't commonly done may be my greatest gift. There are four major things that come to mind:

1. The incubator - I want to empower people to know that a business isn't so hard to start. That they are just days away from their dreams. Flying to them and spending time empowering them to work harder and faster and more effectively than they realized puts them months to years ahead of where they would have been otherwise.
2. Journey Books - having a day planner that is a subscription service allows me to remind subscribers to stay engaged with the process of their life. It also allows me to theme out the books into manageable workshops and lessons for personal growth.
3. My podcast - on my podcast I try to ask the awkward questions. I ask my guests to not put their best foot forward, but, instead to join me in greeting hardship and struggle head on with a bit of lightness in our hearts. I ask about their greatest failures, their least favorite parts of themselves, and what they wish people knew about them and their circumstances.
4. I don't teach a 'right' way. I teach people to work with themselves. To understand why they are stuck or why they are showing up the way they are and to deal with that before moving into a new marketing system. We lead with understanding of self and pull the business practices in to work alongside who they are and how they are operating. This eliminates the shaming and self-sabotaging that can happen when we are learning everything we 'should' be doing but can't seem to get it right or get it done at all."

What inspired you to start your business?

I started this particular business because I realized that I was doing this in my free time. It's what my soul wanted to be doing no matter where I was. As a barista I was helping my bosses manage their personal life and their business. As a marketing director I was doing the same. As a photographer I was asking people to tell me about their heart and soul and who they wanted to be when they grew up. This is the most distilled form of what I've been bringing to the world all along.